Three Ways to Maximize Your Facebook Reach
You’ve had your Facebook brand page for months, invited your friends and received some initial Likes, filled in your About section and started posting here and there – but after that first couple months when your total Likes and overall reach started to taper, you began to wonder – What is this doing for my business?
The truth is – if you aren’t doing anything with Facebook, it probably won’t do anything for you. A hammer purchased and then left in the tool box won’t drive any nails, after all. But rest easy – these three simple tips can help you boost your online image, spur your Facebook growth, manage your relationships, heighten your visibility and – ultimately – drive your sales.
1. Reward Your Audience – Whether you offer a coupon or simply just mention your audience members, a little reward can go a long way. Try creating a ‘Fan of the Week’ or ‘Fan of the Day’ to create interpersonal engagement that drives Likes to your page. If people see their friends are getting rewarded, odds are they’ll want a free slice of pie too! You’ll also want to make sure you’re providing your audience with a mix of information they can use in their daily lives, in addition to promotions for your business. If you make it about THEM, they’ll make it about YOU.
2. Keep Your Content Fresh – If you don’t update your content regularly, your page will fall by the wayside and people will have no reason to check on it, aside from never being reminded about your presence on their newsfeed. How often you post a photo, status, link or event may depend on how busy things are for you, but don’t forget that the social space is all about sharing. Ask your audience how they are, share industry news, and talk about current events with a spin that ties your business into the equation. The Web is near infinite, so you should never really have an excuse not to have something to say. At the very least, post 2-3 times a week – but not more than 2-3 times a day (people don’t like to be bombarded either).
3. Be Proactive – Many argue that the social media space is a new public relations function – and PR is all about establishing and maintaining relationships. Keep in mind that it’s highly likely that no one is looking for your page, which means you have to invite them in. Ask your friends to give you a Like and connect with other local non-competing businesses and non-profit organizations by Liking their page and sharing their content. Facebook is all about taking the initiative to start a conversation and then making the effort to keep it going!
These three tips should help you get your Likes up, improve your reach and boost traffic to your page – but it’s important to have realistic expectations and to be patient. If you keep yourself focused and have a daily or weekly social media plan that utilizes all of these ideas, keeps you focused, and efficiently maximizes your gains by minimizing your time spent, you can expect realistic growth in your numbers and carry that over to your sales.