Social Media

Grow your Facebook Reach

»Posted by on Aug 11, 2015 in Branding, Business, Business Growth, Social Media | Comments Off on Grow your Facebook Reach

Three Ways to Maximize Your Facebook Reach You’ve had your Facebook brand page for months, invited your friends and received some initial Likes, filled in your About section and started posting here and there – but after that first couple months when your total Likes and overall reach started to taper, you began to wonder – What is this doing for my business? The truth is – if you aren’t doing anything with Facebook, it probably won’t do anything for you. A hammer purchased and then left in the tool box won’t drive any nails, after all. But rest easy – these three simple tips can help you boost your online image, spur your Facebook growth, manage your relationships, heighten your visibility and – ultimately – drive your sales. 1. Reward Your Audience – Whether you offer a coupon or simply just mention your audience members, a little reward can go a long way. Try creating a ‘Fan of the Week’ or ‘Fan of the Day’ to create interpersonal engagement that drives Likes to your page. If people see their friends are getting rewarded, odds are they’ll want a free slice of pie too! You’ll also want to make sure you’re providing your audience with a mix of information they can use in their daily lives, in addition to promotions for your business. If you make it about THEM, they’ll make it about YOU. 2. Keep Your Content Fresh – If you don’t update your content regularly, your page will fall by the wayside and people will have no reason to check on it, aside from never being reminded about your presence on their newsfeed. How often you post a photo, status, link or event may depend on how busy things are for you, but don’t forget that the social space is all about sharing. Ask your audience how they are, share industry news, and talk about current events with a spin that ties your business into the equation. The Web is near infinite, so you should never really have an excuse not to have something to say. At the very least, post 2-3 times a week – but not more than 2-3 times a day (people don’t like to be bombarded either). 3. Be Proactive – Many argue that the social media space is a new public relations function – and PR is all about establishing and maintaining relationships. Keep in mind that it’s highly likely that no one is looking for your page, which means you have to invite them in. Ask your friends to give you a Like and connect with other local non-competing businesses and non-profit organizations by Liking their page and sharing their content. Facebook is all about taking the initiative to start a conversation and then making the effort to keep it going! These three tips should help you get your Likes up, improve your reach and boost traffic to your page – but it’s important to have realistic expectations and to be patient. If you keep yourself focused and have a daily or weekly social media plan that utilizes all of these ideas, keeps you focused, and efficiently maximizes your gains by minimizing your time spent, you can expect realistic growth in your numbers and carry that over to your...

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»Posted by on Jun 12, 2015 in Business Growth, Career Education for High School Students, Learning, Learning and Education, PA CYBER, Social Media | Comments Off on PA CYBER- U can B

U can B taught at East Liberty, Erie, Wexford, Allentown, Philadelphia, and Harrisburg. Each Thursday from 3 to 4 p.m. over a 15-week period that began Jan. 15, participants gathered at seven PA Cyber support centers and satellite offices across the state for live, interactive online sessions on specific topics including entrepreneurship, website and graphic design, government and politics, jobs in the “green” sector, film, and trade careers. The live online sessions in this series originated from PA Cyber’s office in Pittsburgh’s East Liberty business district. They were streamed using Google software to offices at Greensburg, Erie, Wexford, Allentown, Philadelphia, and Harrisburg. Hissam and Brian Boothby, a facilitator in the gifted-talented program, are simultaneously streamed the sessions to other PA Cyber students at home on their laptops, using the same Collaborate meeting software students use to attend their regular PA Cyber virtual classes. In the second session, for example, Tom Kubilius of Bally Designs of Pittsburgh explained what entrepreneurship is, what entrepreneurs have in common, choices to be made in starting a business, creating a business plan, what a small business looks like, and why having a passion for what you do is important.   Jill Valentine, Director of Admissions and Marketing, 724.888-7814,...

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Social Media Marketing- outsource ?

»Posted by on Mar 30, 2015 in Business, Business Goals, Business Technology, Social Media, Startup, Success | Comments Off on Social Media Marketing- outsource ?

There are so many social media channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr, just to name a few. They are always changing, growing, updating, expanding. And there are always new channels to learn. How can your company keep up with the ever changing landscape that is social media? Here are a few social media tips to get you started. • First of all, don’t try to post on every single one of them. Pick two or three that your company would benefit from the most and hit them hard. Post as often as you can so you get the most views from the largest amount of people. • Time is critical. If you have an in-house employee handling your accounts, make sure he/she has the time to do the job properly. If they have other responsibilities, they might not always get to their social media activities in a timely manner. • Social media marketing demands constant attention. If someone comments negatively on one of your posts, you need to react instantly. You want to take care of the problem as fast as possible to insure your customer relations reputation. • Your business has its own personality and you want to make sure your social media marketing reflects that. Make sure the person who is handling your accounts knows your firm and can post in a tone that conveys that personality. • Social media is always changing. Make sure you keep up with the times. Take training classes and refresher courses so you know what it new and relevant to the platforms you are working on. • Consider the benefits of outsourcing your social media. Make sure you hire someone who has marketing experience. Remember that social media is not really about being social. It is entirely about marketing your business. You do want to be social and build relationships, but you need to do that in a marketing atmosphere. • When looking for a marketing firm, make sure you check out other clients they have worked for. Do you think their marketing reflects their business? Are you happy with the amount of posts you are seeing? Social Media marketing is an ever changing technology. In order to get the most out of it you need to plan your actions. Take the time to do it right, get the best person for the job, know what is new and relevant, and make those connections that...

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Using social Media and MYTOP theory

»Posted by on Nov 17, 2014 in Business Plan, Customer Surveys, Online Content Management, Social Media, Startup | Comments Off on Using social Media and MYTOP theory

Once I start getting a #cashflow, how can I continue to grow? Once again, you need a plan. How can you reinvest that cash flow in the best way to get you to next level? It might be in hiring the right people. Every business needs great team to grow. What skills augment yours? Hire someone who brings added value to the biz so U can focus on what you do best. It’s what I call the mytop theory. Mytop stands for multiply yourself through other people. In addition to people need to invest in technology. Technology gives smallbiz a competitive advantage; and it levels the playing field. What are some ways I can get to know my customers better? Customer surveys are an excellent way to understand and connect to your customers to learn what they are thinking. There are survey resources online. Some free, but my favorite is MailChimp. Customer advisory councils also good way to learn what customers think & how you can enhance service even add new products. I think face-to-face contact is important. Lunch, coffee, Make it about building rapport not selling and build a bond. E-newsletters that are informative are a good way to keep connected and once again Social media keeps communication open. Don’t forget customer loyalty programs – reward customers for their...

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Social Media – The Best way 2 promote your business

»Posted by on Oct 15, 2014 in Business Plan, Online Content Management, Social Media, Startup | Comments Off on Social Media – The Best way 2 promote your business

Social media is best way 2 promote you and your business – just like traditional networking build relationships. You can become a celebrity in your industry with social media. You must make commitment to social media to succeed. Engage with people. Start and participate in conversations. Don’t use it to sell. People will block you. Build trust. Provide helpful information. Become the go to person for advice in your business via social media. There are many success stories. How do I get on track to become a #milliondollar business? Most small biz fail because think too small. Think big & decide what you want your business to be. What’s your vision ? With vision in mind, think about the building blocks you’ll need to get there. Then start to build. Like a blue print. There is a big difference between a self-employed job with income stream and a business. Business has value without you. Think first about your exit strategy. Start with big vision and build your legacy. How can I position myself as an expert in my marketplace? You can become a celebrity – a 3rd party expert brand. Create a blog, fan page, etc. Also define your value so you stand out from competition. Leverage the media. use and respond to reporter queries. Don’t sell – be expert. If you blog, make sure you commit to regular posts. Build your following and people with see you as the expert. And in some cases podcasts and blog talk radio shows can be a good marketing tool too. Watch for another blog with more great...

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Grow Your Business – Emarketing

»Posted by on Jun 2, 2014 in Business, Social Media | Comments Off on Grow Your Business – Emarketing

Email Marketing for Your Small Business As a small business owner you are always looking at ways to reach your target market without breaking the bank. One way to do that is by investing in email marketing software. By doing your research and choosing the best option for your requirements, you can become the thought leader in your field and build relationships with your clients. Email marketing is just that: marketing by way of an email. Your email can contain anything you want. You can write articles that will be beneficial to your audience. You can let your clients know of great specials or new products. You can introduce new employees. The possibilities are endless. One thing to keep in mind is the reason why you are doing this. You want to let your clients know that you are the best in your field. You want to be the thought leader that they turn to when they need your type of service. Make sure you are providing a service to your clients and not just rambling on. Keep your newsletters informative so you don’t bore your audience. You want them to look forward to hearing from you. As they continue to read your newsletters, you will be building a relationship with them. This is imperative for repeat business. If your clients don’t have a positive reaction to you and your business, they will go elsewhere. When choosing email marketing software, Aweber is just one example, look at all the features offered, not just the price. There are some services that are free, but they may not do what you want them to do. Make sure you know what you want and compare services to make sure you are getting the best one for your requirements. You don’t want to jeopardize your relationship with your clients by choosing a company that will not do what you want it to do. Your business is too important. This post is one in a series where we will talk about email marketing software services: their offerings, their pros and cons, and their best...

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