Branding

Three Ways to Maximize Your Facebook Reach You’ve had your Facebook brand page for months, invited your friends and received some initial Likes, filled in your About section and started posting here and there – but after that first couple months when your total Likes and overall reach started to taper, you began to wonder – What is this doing for my business? The truth is – if you aren’t doing anything with Facebook, it probably won’t do anything for you. A hammer purchased and then left in the tool box won’t drive any nails, after all. But rest easy – these three simple tips can help you boost your online image, spur your Facebook growth, manage your relationships, heighten your visibility and – ultimately – drive your sales. 1. Reward Your Audience – Whether you offer a coupon or simply just mention your audience members, a little reward can go a long way. Try creating a ‘Fan of the Week’ or ‘Fan of the Day’ to create interpersonal engagement that drives Likes to your page. If people see their friends are getting rewarded, odds are they’ll want a free slice of pie too! You’ll also want to make sure you’re providing your audience with a mix of information they can use in their daily lives, in addition to promotions for your business. If you make it about THEM, they’ll make it about YOU. 2. Keep Your Content Fresh – If you don’t update your content regularly, your page will fall by the wayside and people will have no reason to check on it, aside from never being reminded about your presence on their newsfeed. How often you post a photo, status, link or event may depend on how busy things are for you, but don’t forget that the social space is all about sharing. Ask your audience how they are, share industry news, and talk about current events with a spin that ties your business into the equation. The Web is near infinite, so you should never really have an excuse not to have something to say. At the very least, post 2-3 times a week – but not more than 2-3 times a day (people don’t like to be bombarded either). 3. Be Proactive – Many argue that the social media space is a new public relations function – and PR is all about establishing and maintaining relationships. Keep in mind that it’s highly likely that no one is looking for your page, which means you have to invite them in. Ask your friends to give you a Like and connect with other local non-competing businesses and non-profit organizations by Liking their page and sharing their content. Facebook is all about taking the initiative to start a conversation and then making the effort to keep it going! These three tips should help you get your Likes up, improve your reach and boost traffic to your page – but it’s important to have realistic expectations and to be patient. If you keep yourself focused and have a daily or weekly social media plan that utilizes all of these ideas, keeps you focused, and efficiently maximizes your gains by minimizing your time spent, you can expect realistic growth in your numbers and carry that over to your...

The Coffee With Show on CBS Host Christopher Evans Featured Guests – Ed Gainey, Mary Beth Wilson – CEO and Senator Camera Bartolotta The Coffee With Show on CBS, is filmed on location at the Wyndham downtown.  Do you want to join us as a guest or Coffee With Show partner ?  email us at Info@BuildingBridgesforBusiness.org Host – Christopher Evans.State Rep Past guests include State Representative Ed Gainey. Edward “Ed” Gainey is a Democratic member of the Pennsylvania House of Representatives, serving since 2013. In 2012, Gainey defeated his former boss, Joseph Preston, Jr., in a Democratic primary.     Mary Beth Wilson studied Biomedical Engineering at Carnegie Mellon University, Innovesca’s Founder Mary Beth Wilson came across an alarming fact that launched the idea behind Innovesca. Science has shown that when you eat a carrot up to half of the vitamin A goes waste. This is because the human body has a difficult time breaking down the rigid cell walls of plant-based foods. As a result, much of the nutrition remains physically trapped inside of the plant’s cellular structure, inaccessible for the body to absorb during digestion.   Senator Camera Bartolotta – .   Senator Bartolotta serves as the guest in the latest edition of “Coffee With…”, a program hosted by Christopher Evans and produced by Building Bridges for Business. During the program, Bartolotta shares her story as a small business owner and perspective on how the Commonwealth can stimulate job and economic growth. She also provides a legislative update on efforts underway in Harrisburg to address a number of issues important to her constituency. Additionally, she discusses the benefits of Act 13 of 2012, otherwise known as the “Impact Fee”, and why imposing a severance tax on the natural gas industry would be detrimental to...

Branding and Customer Loyalty – Retaining Clients   How important is a formal branding/marketing strategy? A marketing plan helps you define your market, establish your message and measure results. Make adjustments if needed. Without a marketing plan it’s like throwing spaghetti against wall & hope something sticks. Don’t confuse the market. your marketing should be concise and consistent. You can’t be all things 2 all people. Brand should project your company’s value proposition. and your marketing messages should be consistent with UR brand. An absolute must. you have a brand either by design or default. be in control. Your brand defines your biz. What should I do to retain customers ? Realize complaints are opportunities to turn a dissatisfied customer into a raving fan. Deal with it professionally. Say thank you. sometimes we forget those two little words. always let them know how much you appreciate their biz. Make customers feel like a vip not a number. respond quickly. remember names, birthdays, personal info. Under promise & over deliver is First thing. And a communicate if something goes wrong. customers appreciate honesty. Don’t forget customer loyalty programs. reward them for their business. E-newsletters that R informative R good way to keep connected. & once again Social media keeps communication open. I think face-to-face contact is important. Lunch, coffee, Make it about building rapport not selling. Build the bond. Customer advisory councils also good way 2 learn what customers think & how U can enhance service even add new products. There are survey resources online. Some free, but my favorite is Constant Contact. Offer an incentive 4 participating. Customer surveys are an excellent way to understand and connect to your customers. Learn what they are...