There are so many social media channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr, just to name a few. They are always changing, growing, updating, expanding. And there are always new channels to learn. How can your company keep up with the ever changing landscape that is social media? Here are a few social media tips to get you started. • First of all, don’t try to post on every single one of them. Pick two or three that your company would benefit from the most and hit them hard. Post as often as you can so you get the most views from the largest amount of people. • Time is critical. If you have an in-house employee handling your accounts, make sure he/she has the time to do the job properly. If they have other responsibilities, they might not always get to their social media activities in a timely manner. • Social media marketing demands constant attention. If someone comments negatively on one of your posts, you need to react instantly. You want to take care of the problem as fast as possible to insure your customer relations reputation. • Your business has its own personality and you want to make sure your social media marketing reflects that. Make sure the person who is handling your accounts knows your firm and can post in a tone that conveys that personality. • Social media is always changing. Make sure you keep up with the times. Take training classes and refresher courses so you know what it new and relevant to the platforms you are working on. • Consider the benefits of outsourcing your social media. Make sure you hire someone who has marketing experience. Remember that social media is not really about being social. It is entirely about marketing your business. You do want to be social and build relationships, but you need to do that in a marketing atmosphere. • When looking for a marketing firm, make sure you check out other clients they have worked for. Do you think their marketing reflects their business? Are you happy with the amount of posts you are seeing? Social Media marketing is an ever changing technology. In order to get the most out of it you need to plan your actions. Take the time to do it right, get the best person for the job, know what is new and relevant, and make those connections that last.
