Small Business Social Media Best Practices
There are a myriad of things you can do, but one small business social media best practice stands out above the rest. In the midst of Facebook, LinkedIn, Twitter, Pinterest, Google + and everything else you feel you must be doing, your website is your best marketing strategy. Don’t get caught up in a fad that may be gone as soon as you figure out how to use it. Keep your website up-to-date for everyone who wants to visit it.
Think about it! You spent a lot of time and money getting your website up and running. Then you found Facebook and Twitter. They were free. Why not use them. You have heard all about building relationships on social media. You have heard that you should post articles on your sites. But in the meantime, you have been forgetting to update your website.
There is nothing worse than going to someone’s website to check on an event only to find out the event took place two weeks ago. Or maybe someone saw something you posted on Facebook about an event you are having and they went to your website to find more information. But you haven’t had the time yet to post that information on your website. How does that make you look?
A website is where most people look first for information. Make sure yours is current. Take the time to update it regularly. Your clients will appreciate knowing they are getting the most up-to-date information.
