Business advice Tweetchat
TWEETCHAT – The best of the TWEETS Gina Schreck Social Media Maven Make sure you use the right mix of promotional info & helpful and interesting content. Keep ROCKIN’ biz growth in Pittsburgh! See the business advice and strategies from a Tweetchat. In small biz we have to have more discipline to monitor our time. Log in w a purpose don’t sit w chips all day chatting! I don’t spend time on MySpace but in music industry you’d better still be there. There are many other ways to improve your business – go seek good business advice from the experts. I don’t belong to some assoc I used to because my needs changed–same with social platforms You do have to know what is out there but spend time where the biz opportunity is Staying w/in our comfy social world w our “friends” is like keeping that ad in the YellowPages cause you know the rep The new social consumer has an insatiable appetite for new tools and biz MUST keep up to satisfy If you stay on the social sites where YOU are comfortable, you are missing HUGE opportunities-get out and EXPLORE Pinterest PINS should point to your site–but there are over 7Mill social consumers crawling & sharing there Always ask “Who is my audience or community?” “What do they want or need from me to stay engaged...
Social Media Marketing- outsource ?
There are so many social media channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr, just to name a few. They are always changing, growing, updating, expanding. And there are always new channels to learn. How can your company keep up with the ever changing landscape that is social media? Here are a few social media tips to get you started. • First of all, don’t try to post on every single one of them. Pick two or three that your company would benefit from the most and hit them hard. Post as often as you can so you get the most views from the largest amount of people. • Time is critical. If you have an in-house employee handling your accounts, make sure he/she has the time to do the job properly. If they have other responsibilities, they might not always get to their social media activities in a timely manner. • Social media marketing demands constant attention. If someone comments negatively on one of your posts, you need to react instantly. You want to take care of the problem as fast as possible to insure your customer relations reputation. • Your business has its own personality and you want to make sure your social media marketing reflects that. Make sure the person who is handling your accounts knows your firm and can post in a tone that conveys that personality. • Social media is always changing. Make sure you keep up with the times. Take training classes and refresher courses so you know what it new and relevant to the platforms you are working on. • Consider the benefits of outsourcing your social media. Make sure you hire someone who has marketing experience. Remember that social media is not really about being social. It is entirely about marketing your business. You do want to be social and build relationships, but you need to do that in a marketing atmosphere. • When looking for a marketing firm, make sure you check out other clients they have worked for. Do you think their marketing reflects their business? Are you happy with the amount of posts you are seeing? Social Media marketing is an ever changing technology. In order to get the most out of it you need to plan your actions. Take the time to do it right, get the best person for the job, know what is new and relevant, and make those connections that...
Business Goals – Immediate Impact
If you haven’t already set your 2015 business goals, here is a quick check list for you. Here are the top 5 you should look at for immediate impact. 1. Set Your Business Goals Set your business goals for the next 3, 6, 9, and 12 months. Be specific, and determine what you see as success. Measure results and track everything on a monthly or quarterly basis. 2. Revisit Your Business Plan If it has been a while since you examined your plan, now’s the time to get to it. There are many great free plan sources for online preparation. One to take a look at www.enloop.com to develop one online for free. 3. Consider Your Hiring Needs If your business is getting increasingly too busy for you to run with a small crew, start planning your hiring strategy for 2015. Consider interns, temps, freelancers, virtual assistants, and part-timers as alternatives to full-time employees if your budget is tight. 4. Invest in Technology Take a look at computer or software purchases. Determine a leader in your field and see what technical resources they are using. There are great programs out there. We even found one that uses AI to send emails and do all the follow-up to set appointments saving us tons of time. 5. Reassess Your Online Brand Take a look at online branding and marketing experts. Many offer low cost webinars that may be just the thing for an online re-boot. What worked for you in terms of marketing this year? This is a great time to adjust your online strategy so that you identify the tools that helped your business grow, and cut back on those that...
